1. Introduction

Welcome to Veloura Scents (“we,” “us,” or “our”). We are a fragrance brand based in Pakistan, operating through our website at https://velourascents.pk. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

 

2. Information We Collect

We collect information that you voluntarily provide to us when you place an order, register on our website, or contact us. The types of personal information we may collect include:

2.1 Personal Identification Information

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • City, province, and postal code

2.2 Payment Information

We accept the following payment methods:

  • Cash on Delivery (COD) – no financial data is stored electronically for this method.
  • Debit Card / Credit Card – card payment data is processed through a secure, PCI-DSS compliant payment gateway. We do not store your full card number, CVV, or banking credentials on our servers.

2.3 Automatically Collected Information

When you visit our website, certain data may be collected automatically, including:

  • IP address and browser type
  • Pages visited and time spent on pages
  • Referring website URLs
  • Device type and operating system

This data is collected via cookies and similar tracking technologies (see Section 7 for details).

 

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders (including delivery coordination)
  • To send order confirmations, invoices, and shipping updates
  • To respond to your inquiries and provide customer support
  • To send promotional emails and newsletters (only if you have opted in)
  • To improve our website, products, and services
  • To detect and prevent fraudulent transactions
  • To comply with applicable Pakistani laws and legal obligations

 

4. Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

4.1 Service Providers

We may share your data with trusted third-party service providers who assist us in operating our website and fulfilling orders, including:

  • Courier and logistics companies (for order delivery)
  • Payment gateway providers (for processing card transactions)
  • Email and SMS marketing platforms (for communications you have consented to)
  • Website hosting and analytics providers

These parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency) in Pakistan.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.

 

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by Pakistani law. Order data is typically retained for a minimum of five (5) years for accounting and legal compliance purposes.

When your data is no longer required, we will securely delete or anonymize it.

 

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our website
  • Secure storage of personal data on protected servers
  • Access controls limiting who within our organization can view customer data
  • Regular security assessments of our website and systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

 

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files placed on your device that help us:

  • Remember items in your shopping cart
  • Recognize you when you return to our site
  • Analyze website traffic and usage patterns
  • Deliver relevant marketing content

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly. For more information about managing cookies, please refer to your browser’s help documentation.

 

8. Your Rights

You have the following rights regarding your personal information:

  • Access: You may request a copy of the personal data we hold about you.
  • Correction: You may request that we correct any inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal data, subject to our legal obligations.
  • Opt-Out: You may unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
  • Data Portability: You may request that we provide your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us using the details provided in Section 11.

 

9. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can take appropriate steps to delete it.

 

10. Third-Party Links

Our website may contain links to third-party websites (such as our social media pages on Facebook and Instagram). This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party sites and encourage you to review their respective privacy policies.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any significant changes by posting the new policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

 

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Veloura Scents

  • Address: K Block, DHA Rahbar, Lahore, Pakistan
  • Phone: +92 312 4279 368
  • Email: info@velourascents.pk
  • Website: https://velourascents.pk